Your company name in Dubai must meet specific rules from DED (Department of Economy and Tourism) or your free zone authority. Getting your name rejected wastes days. Here's how to get it right the first time.
Naming Rules
Must not be identical or confusingly similar to existing registered names. Cannot contain religious or political references. Cannot use government names or UAE royal family names. Cannot use trademarked names without authorization. Must reflect the business activity. Cannot be offensive or misleading.
Structure Options
Free zone: [Name] + [Business Type] + [Zone Abbreviation] — e.g., 'Alpha Trading DMCC'. Mainland: [Name] + [Business Type] — e.g., 'Alpha General Trading LLC'. Sole proprietorship: can include owner's name. Some zones allow more flexible naming without the zone suffix.
Restricted & Reserved Words
Words requiring special approval: 'Global', 'International', 'Group', 'Holdings'. Banking/finance terms require CBUAE approval. 'Emirates', 'Dubai', 'Abu Dhabi' need government approval. 'Royal', 'Crown' are generally prohibited. Medical terms need health authority approval.
Tips for Quick Approval
Submit 3 name choices in order of preference. Keep it simple — creative spellings often get rejected. Avoid names that sound like existing brands. Check the free zone's online name availability tool first. Don't use abbreviations as the primary name. Make sure the name relates to your business activity.
Frequently Asked Questions
How long does company name registration take in Dubai?
Instant to 3 days. Most free zones have online name-check tools for instant results. Formal reservation typically takes 1-2 business days. Mainland (DED) reservations take 1-3 business days.
Can I use my own name for my company?
Yes, especially for sole proprietorships and freelancer licenses. Format varies by zone but typically: '[Your Name] + [Activity]' or '[Your Name] + FZE/FZCO'. Some zones also allow just your name without activity suffix.
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